Uber, you sly geniuses. In a bold marketing move, Uber have launched UberKITTENS, a service with actually brings kittens to your office for 15 minutes of cuddles. Launching today around Australia in six locations (Sydney, Melbourne and Brisbane included), you'll be able to front up $40 and Uber will drive a rescue kitten to your home or office as part of an Australia-wide fundraiser. GET GOING. NOW.
Uber posted on their blog today: "Following the huge success of UberKITTENS in the US, we were inundated with requests from riders and some amazing local shelters to bring it to our shores so we could share the kitten love and spread the word about the importance of finding much needed homes for our furry friends."
How can has kitten?
1. Download the Uber app.
2. Request the 'KITTENS' option in the app TODAY between 12pm and 4pm within the Sydney/Melbourne/Brisbane CBD and surrounding suburbs.
3. If kittens are available, you will get to enjoy 15 minutes of furry cuteness delivered to your office, your sweetheart, or even your favourite cat lady.
4. Pro Tip: Demand for #UberKITTENS will be off the charts so please be patient in your quest for kitten playtime.
All the funds go to the participating shelter and you can even adopt the little guy. Looks like cat lovers have a lot to celebrate after yesterday's announcement for Sydney's very first cat cafe.