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Upstate Announces Its First Brisbane Studio, Bringing the Future of Movement to West End

The high-octane fitness brand taking Australia by storm has touched down in Brisbane.
Alec Jones
April 01, 2026

Overview

In the always-moving world of fitness, a particular name has been taking Australia by storm: Upstate. The high-energy and even higher octane studio has been expanding its network across the Eastern Seaboard of Australia. It all started in Melbourne, then it swept into Sydney and Queensland (via the Gold Coast) last year, and now it's officially touching down in Brisbane via a Montague Road studio this month.

Upstate Co-Founder and Co-CEO Gail Asbell explains that a Brisbane studio has been on the to-do list for some time now, saying "Brisbane has such an incredible energy and community spirit, and West End in particular has a character that feels perfectly aligned with Upstate. It's creative, vibrant and social — exactly the kind of neighbourhood where people want to move, connect and feel good."

The new studio, specifically located at Studio 7, 391 Montague Road, will be split across two workout spaces — one a 24-bed reformer studio and the other a 35-pax hot mat studio for those who prefer sweating over stretching. Broadly speaking, members will be able to sign up for a wide range of classes, reformer and hot mat pilates as mentioned, but also hot power yoga, yin and sound baths.

Aesthetically, the space is true to the Upstate identity of inclusivity and energy. The colours are bold and neon, all intended to boost members' mood on arrival, and the space includes three unisex toilets and showers, allowing you to freshen up after your class and flow back into your daily routine without interruption.

To celebrate the opening on Saturday, April 11, classes for the duration of the studio's opening weekend will be complimentary. You can also purchase a special launch offer of 14 days for $29, giving you access to two weeks of unlimited bookings for reformer, hot mat and hot yoga to try the Upstate way of life for yourself.

Upstate West End opens from Saturday, April 11 and can be found at Studio 7, 391 Montague Road. To book a class or redeem your launch offer membership, visit the website.

Images: supplied

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