New ‘1984’ Clothing Makes You Invisible to Big Brother
Threads for the 'post-Snowden' era.
Being seen is no longer fashion's biggest priority. Taking you right off the radar, Aussie label The Affair has created a line of 'post-Snowden' threads inspired by George Orwell's classic dystopian novel 1984 — a crowdfunded capsule collection that makes you invisible to Big Brother and lets you reclaim some ownlife using stealth technology.
Taking cues right from the pages of Orwell's schoolroom required reading, the 'stealth fashion' capsule collection helps you reclaim privacy. Accordingly, the new line is dedicated to Edward Snowden, your modern Orwellian poster boy. "Edward Snowden proved that Big Brother is no longer fiction," says the team on their Kickstarter page. "The government is watching everyone via our smart phones: telescreens beyond Orwell’s wildest dreams. It's time to fight back and reclaim privacy with clothing that takes you off the surveillance grid and makes you invisible to Big Brother."
Combining the colours and workwear styles described by Orwell himself, the garments all come embedded with UnPocket stealth technology. The 11 x 16 cm UnPockets are made from layers of stealth fabric that fit your phone, passport, bank cards — anything you'd like protected against wireless identity theft.
Making sure the Thought Police can't get you down at a glance, The Affair's UnPockets are slipped into specially created sections of each garment:
The Affair have created four different 'Party' garments (all embedded with the UnPocket) that are 'unhackable' and 'untraceable':
Party Workshirt
"Inspired by 6079 Smith W himself... Whether you’re rewriting history or creating smut for the proles, the relaxed workwear styling of the Party Workshirt makes this your new wardrobe essential."
Party Chinos
"Whether you are making love surreptitiously in the forest or being tortured in Room 101, you can be certain these Party Chinos will see you through the day in style."
Outer Party Jacket
"Created for the workers of Airstrip One, the Outer Party Jacket captures the eternal drive of IngSoc."
Inner Party Blazer
"O’Brien befriended Winston only to stab him in the back, take everything he loved and reduce him to a broken mess. So if you identity with the iron fist of the 1% then this fully-lined Inner Party Blazer is for you!"
Boasting the tagline 'Make Literature Fashionable', The Affair have been using your favourite classic stories as inspiration for seven years, using the last 12 months to perfect the 1984 line. It's not the first time the label has used the celebrated novel for a design; their very very t-shirt was a shoutout to Miniluv.
Giving a nod to the Orwellian spirit, the team are jumping on the Damn the Man distribution bandwagon and selling their wares through Kickstarter. Using the classic funded wares as perks set-up, the team have already raised over £2,813 of their £25,000 goal.
Check out the entire 1984 collection at The Affair's Kickstarter page and check out the look book below.
