Visit Victoria Has Created a Slightly Ridiculous Tourism Ad Encouraging Dogs to Go on Holiday
And the campaign video is optimised for 'dog vision', too.
Forget about kennel stays or pet-sitting — the latest homegrown tourism campaign to hit our small screens is encouraging very good dogs to head off on their own weekend getaways (well, it's encouraging their owners to bring them along for the ride).
The latest — and yes, slightly ridiculous — Visit Victoria ad campaign pushes the idea that dogs make the world's best travel buddies, showcasing pet-friendly cafes, restaurants, accomodation, breweries, wineries and activities all across regional Victoria. In an advertising first, it's also "dog-optimised", apparently, featuring a visual set-up designed specifically for dogs' eyeballs, apparently.
Pulling together content from some of the state's favourite four-legged social media influencers, Your Dog's Happy Space expands on the recent human-focused Your Happy Space campaign, and highlights the best out-of-town stuff you can enjoy with your dog in tow.
The video ad features pet-friendly destinations like the Yarra Valley's DeBortoli Winery, Pancho Cafe in Daylesford and Toorongo Falls in Noojee, while a supporting website boasts a sprawling directory to yet more spots, organised by region. You can check out the new campaign and all its dog-friendly suggestions at visitvictoria.com/dogs.
Currently, around 65 percent of Victorians own a pet, but most think that travelling with them is simply too hard. Let's see if this changes a few human (or dog) minds.
Images: Courtesy @tomandcaptain
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