Overview
Are you in need of some spiritual guidance, or advice on dating and personal hygiene? Or are you simply too petrified to ask your special someone to marry you? Then it would seem that you might benefit from a few choice words from Isaiah Mustafa – ex-NFL player turned actor and, as the face of Old Spice, the man all you girls out there want your boyfriend to be like (or at least smell like).
If you're on Twitter then you can't have missed Old Spice as they set the site alight with their new social media campaign. All you have to do is tweet your question to @OldSpice and the lightning fast creatives at famed Portland ad agency Wieden + Kennedy will post a video with the Old Spice Man's response online.
This genius idea has everyone in ad land and beyond talking, and it's easy to see why the campaign has generated millions of dollars in unpaid media for the brand. But no matter how many clever videos he can post, and how good he looks in a towel or on a horse, he'll never be able to overcome the fact that, to many of us, Old Spice will always smell like dad.
Click here to see Mashable's ten funniest Old Spice Man responses.