Cream Town Is the New Online Art Space Helping Artists Financially Affected by COVID-19

While your newsfeeds have been inundated with restaurant closures, travel bans, and many event cancellations, there has been some uplifting news, too. One of them is Cream Town: an online art shop showcasing works by Australian artists financially impacted by COVID-19. The initiative was sparked by the need to support local creatives in a time where a lot of exhibitions, freelance gigs and general work have dried up. So, if you're in the market for some new art, you can now invest for a good cause.

Started by photographer Isaebella Doherty, Cream Town has already sold roughly $4000 worth of prints since launching last week on Thursday, March 19. The project has a very egalitarian ethos, with any out-of-work artist — emerging or well-known — able to put their works up for sale. "We're all in the same situation at the moment," Doherty told Concrete Playground. You won't find the usual art-world elitism here.

What you will find is a diverse selection of eye-catching prints, from photography to collage and illustration. Each work is priced at $100, which is a whole let less than what you'd usually spend to adorn your walls. And, seeing as you're spending so much time at home currently, you may as well do a little redecoration and buy yourself one (or a few). If you can't splash that cash right now (or want to contribute more), you can make a donation, which will be evenly distributed between all artists.

Works are currently being printed by Melbourne studio Hound & Bone, have a limited run of ten and can be shipped around Australia for a flat postage fee of $12.95.

'Maree Downs' by Madi Whyte

Even though Cream Town came to fruition in these uncertain times, it hopes to continue supporting the arts community — even when the world is back to normal.

Head to Cream Town to check it out and buy yourself a piece of $100 art. If you're an artist and would like to get involved, you can express interest via Instagram or the website. 

Top mages: Brodie Clark, 'Shlurp'; Ella Fitzgerald, 'Gaia'; Quince Frances. 'Riparian ecosystems'; Dani Marano, 'Roman Holiday'; Isaebella Doherty, 'Pretty Things #2'.