The IKEA Festival

IKEA is spending 16 days hosting ABBA flash mobs, dance parties, yoga sessions, food tastings and more.
Sarah Ward
August 19, 2022

Overview

Maybe it's the massive layout, which everyone traverses from the front door to the checkouts without taking any shortcuts. Perhaps it's all the display-room setups, turning almost every nook and cranny of a huge warehouse into dream homes. It could be the promise of those Swedish meatballs mid-shop, the coveted blue bags, or just knowing that your house will get a makeover when you return after browsing and buying oh-so-much.

Whichever fits, a trip to IKEA isn't an ordinary shopping experience — although that'll prove true in a different way for 16 days between Friday, August 26–Saturday, September 10. That's when The IKEA Festival, aka your latest excuse to hit up the chain's closest store, will host a heap of free activities. Fancy celebrating another Swedish icon, aka ABBA, as part of an in-shop dance mob? Of course you do.

Also on offer across IKEA's Melbourne stores: dance parties, yoga sessions, food tastings, a nature room you can relax in, a wall full of bears, DJ sets, singing in the aisles and drumming on IKEA's bin range.

Can't make it along in-person? There's also an online live shopping event — and, of course, you can also hit up the brand's newly launched As-Is Online marketplace for discontinued, ex-display and pre-loved products.

Information

Tap and select Add to Home Screen to access Concrete Playground easily next time. x