Frank is Running Around Newtown This Afternoon, Missed Coldplay

Michael Fassbender's papier mache head scurried around Newtown today. Well, a damn good copy. Dendy Cinemas pulled a top notch marketing ploy by dressing up a denim-clad punter in the head of Frank — from the soon-to-open film of the same name.

Stopping for a drink at the Newtown Hotel, Frank was a little late to yesterday's Coldplay party. Discovered via tweeting 'razzis using the film's official hashtag #FindFrank, the mysterious Frank was seen scurrying around King Street ahead of the film's post-Sydney Film Fest opening night this Thursday.

FRANK is out and about on King St! #FindFrank pic.twitter.com/ttuIKUWE6Q

— Dendy Sydney (@DendySydney) June 18, 2014

SPOTTED: Frank is fashionably late to the @coldplay King St party! #findfrank @MadmanFilms pic.twitter.com/5x0M4AI4xH

— Joseph Gubler (@JosephGubler) June 18, 2014

FRANK's just stopped in for a quick drink at @NewtownHotel #FindFrank pic.twitter.com/Vt82VwPEMm

— Dendy Sydney (@DendySydney) June 18, 2014

Check out Sarah Ward's review of Frank over here.