Now Open: Brisbane's New 'Bluey's World' Experience Lets You Step Inside the Heeler Home for Real Life
This custom-built 4000-square-metre attraction recreates the show's famous sets in the perfect place for it.
On- and off-screen, Bluey is inseparable from Brisbane. For its setting, the hit animated series takes inspiration from the Queensland capital. It also hails from a studio based in the River City. The Heeler home resembles Brissie's Queenslanders. And back in 2022 when a replica of the Bluey house popped up temporarily, of course it happened in Brisbane.
It makes sense, then, that you can now step inside the famous Brisbane series at the new Bluey's World experience in Brissie. Announced in 2023 and open since early November 2024, the attraction will get you walking around life-sized sets that recreate the beloved family-friendly show. Yes, the Heeler house and yard are part of the setup — for real life. Yes, you can expect to hear "wackadoo!" more than once while you're there.
Movie World might've badged itself as Hollywood on the Gold Coast, but it's no longer the only big tourist hotspot giving visitors to southeast Queensland — and locals as well — a chance to explore their on-screen favourites IRL. An immersive installation sprawling across 4000 square metres, Bluey's World features the Heelers' living room, playroom, kitchen, backyard (poinciana tree included) and more. Alongside bringing the global TV sensation's sets into reality, it also boasts familiar interactive games such as Keepy Uppy and Magic Xylophone, plus other activities for both kids and adults.
Maybe you'll be accompanying your own little ones, or your nieces and nephews. Perhaps you know that appreciating the adorable Aussie show about a family of blue heelers isn't just for children. Either way, this new addition to Northshore Pavilion in Northshore Brisbane is big — literally thanks to its sizeable floor plan. And yes, as seen in the series, you can arrive via CityCat.
Visitors should plan to spend 70 minutes bounding through the experience — and will also find an indoor playground that nods to Bluey's Brisbane neighbourhood, plus spring rolls and pizza on offer at the cafe. There's a soundscape to match, plus a gift shop. For big Bluey birthday celebrations, the site is hosting parties as well.
Bluey's World is exclusive to Brisbane, making it a tourist attraction to fans not only locally and nationally but worldwide. Unsurprisingly, that's a big part of the push from both the Queensland Government and Brisbane City Council, who are supporting the BBC Studios- and HVK Productions-produced experience.
Find Bluey's World at Northshore Pavilion, 281 MacArthur Avenue, Northshore Brisbane — head to the attraction's website for more information and tickets.
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