There's nothing like the feeling when everything falls into place. We’re talking about those pure moments when the ordinary becomes extraordinary, or when something great and unexpected happens, leaving you with a smile on your face.
Luckily these moments normally don't stun you quite so much that you forget to whip out your smartphone, because if you've got photographic evidence, then social-media-savvy beer masters Pure Blonde are offering to deliver the unexpected to your bank account. There's $10,000 in cash up for grabs, and for the chance to win a share of it, just upload a photo from Facebook or Instagram via the competition app on their Facebook page. You'll also get the chance to see your fleeting moment live a longer life in a crowd-sourced video montage using the campaign's best images.
Check out the competition here, start digging through your favourite photos, and get your entries in before May 10. Here are a few of the shots we will be entering.
Concrete Playground photography by Nick Fogarty