There’s a Giant Pink Condom on the Hyde Park Obelisk

This one's been a schlong time coming. Standing attention in all its morning glory, the giant obelisk in Hyde Park is now proudly sporting a bright pink condom. Erected this morning, the 18-metre tall pink dinger is one heaving ad campaign for HIV awareness — and an installation we've been hoping someone wood do to the obelisk for years.

Not ones to dick around, the team behind the ACON’s 'I’M ON' campaign are raising awareness around HIV transmission — with the awesome aim to help end HIV spread in NSW by 2020. Rolled and installed by two cherry pickers, Sydney's giant jimmy hat will stick around for the next seven days.

LOOK: Sydney's Obelisk in Hyde Park has been covered with a big pink condom this morning. A giant erection! pic.twitter.com/0t7iuNj5QH

— SameSame.com.au (@samesame) November 6, 2014

ACON CEO Nicolas Parkhill told SameSame that while HIV-preventing drugs are emerging into the market, condoms are the key to the fight against the disease spread. "The need for gay men to ‘stay safe’ by using condoms is at the core of NSW’s strategy for eliminating HIV transmission by the end of the decade,” he said.

"We won’t be able to achieve this goal unless gay men use condoms when they’re having high-risk sex with casual partners, particularly in situations where a partner’s HIV status isn’t known — it's that simple."

Via SameSame and Junkee.