Overview
p>Cake was founded in 2011 with the goal of cultivating those things that make the world a more interesting place. One of those things is wine, which is too frequently overcomplicated and marketed toward owners of sports utility vehicles, and one of those things is art. Cake gives 25 cents from each bottle to FBi Radio in Sydney and 4ZZZ in Brisbane, commissions artists to make the labels all pretty, and devised Australia's second most prestigious art prize — the Archi-bottle. One time they even made you a mix tape.
Their latest partnership, a pop-up bar run together with Tropfest, is a natural extension of Cake's ethos (Tropfest is a grassroots cultural event) and the brand's rapidly escalating rep (Tropfest is also the largest short film festival in the world). As another testament to the latter, Cake managed to secure some prime real estate in the form of a historic underground sandstone bunker in The Rocks. This they filled with seven varietals of South Australian deliciousness and 15 days of cultural goodness in the form of presentations, art, film, food, and music events in February.
The pop-up is ending on Saturday, March 3, but not before throwing a big closing night party and putting on a $150 bar tab for one lucky winner. To be in the running, visit them on Facebook and follow the prompts.