Coming Soon: A Y2K-Inspired 'The Sims' Pop-Up Is Hitting Australia to Celebrate 25 Years of the Beloved Life Simulation Game
At Melbourne's Australian Centre for the Moving Image, you'll be able to step inside a 2000s-era pre-teen bedroom — and also play the game, of course.
Before getting a glimpse into everyone else's lives was as simple as logging into your social-media platform of choice, a game arrived that let its players do something similar with computerised characters. A spinoff from SimCity and its city-building follow-ups, The Sims allows whoever is mashing buttons to create and control virtual people, then step through their existence. First hitting in February 2000, it has spawned three sequels, plus a whole heap of expansion and compilation packs for each — and online, console and mobile versions as well.
A quarter of a century since its debut, The Sims still keeps dropping new releases. To mark its 25th birthday, there's now The Sims: Birthday Bundle. That's one way to celebrate the game's latest anniversary. Here's another: stepping inside a three-day Australian pop-up dedicated to the beloved life simulator, which is heading to Melbourne's Australian Centre for the Moving Image from Friday, February 21–Sunday, February 23, 2025.
Despite The Sims' more-recent titles, thinking about the game usually means thinking about the 2000s. So, this pop-up is taking that truth to heart by celebrating the Y2K era, too. Going along involves entering inside a 2000s-era pre-teen bedroom that's been decked out by Josh & Matt Design with all of the appropriate touches. Yes, it'll be nostalgic. Yes, there'll be CD towers and blow-up couches, just to name a few decor choices.
The pop-up will also feature free stations where you can play The Sims: Birthday Bundle, if the best way for you to commeroate the occasion is by diving into the franchise virtually. In addition, there'll also be a free panel about the game on the Saturday, with speakers including Josh & Matt Design's Josh Jessup and Matt Moss — who are big The Sims fans — and EA/Firemonkeys' Simulation Division General Manager Mavis Chan.
"As Australia's home of videogames, ACMI is so chuffed to be celebrating the 25th anniversary of The Sims! For 25 years, The Sims has provided a platform for so many kinds of imaginative play for multiple generations, allowing them to achieve great feats of digital architecture, guide their Sims to dizzying success — or cruelly remove their pool ladders. With each new expansion and sequel, The Sims has expanded its complex social world, reflecting changes to real-life society, and facilitating even more forms of self-expression in its passionate player base," said ACMI Curator Jini Maxwell, announcing the pop-up.
"As a long-term Sims player myself, I'm so thrilled to celebrate the game's cultural legacy and personal significance in this event and free talk hosted by ACMI."
EA Presents The Sims 25 is popping up from Friday, February 21–Sunday, February 23 at ACMI, Federation Square, Melbourne — head to the venue's website for more details.
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