The Playmaker
Let's play
  • It's Saturday
    What day is it?
  • Now
    What time is it?
  • Anywhere in Sydney
    Where are you?
  • What do you feel like?
    What do you feel like?
  • And what else?
    And what else?

Sydney Florists That'll Create a Beautiful Bouquet For When You Want to Make a Grand Gesture

You can rely on these locals to deliver the goods.
By Emma Joyce
July 20, 2020

Sydney Florists That'll Create a Beautiful Bouquet For When You Want to Make a Grand Gesture

You can rely on these locals to deliver the goods.
By Emma Joyce
July 20, 2020


in partnership with

You can rely on these locals to deliver the goods.

When you want to make someone feel loved, a bunch of flowers can go a long way. Be it for a big birthday, celebrating a new baby, saying thank you, or showing you're there when times are hard — sending a bountiful bouquet can bring joy, surprise and an enduring reminder of your affection. And what makes the process special for the sender is the trust you have in your florist to translate your emotions into something beautiful.

We've partnered with American Express to round-up a bunch of Sydney's top florists, who pour in their passion for locally grown, seasonal blooms into every arrangement. When you shop for posies and houseplants at these flower shops, you'll be supporting local businesses. And when you want to find someone to transform a space with their craft, we've added a couple of specialist florists with decades of events experience, too. No matter if you're spending $50 or $5000, you can shop small with your Amex Card.

  • 12
    Poho Flowers

    This Potts Point florist has changed hands over the years, but it’s never lost touch with its local customers — and that’s because the team here keeps things simple, elegant and exquisitely wrapped. The store’s signature blue paper means if you’re receiving a surprise gift, you often know where your flowers have come from before you’ve read the label. When you visit the art deco store on Macleay Street, expect a sensory overload — masses of colourful tulips, roses and orchids, as well as a selection of scented candles and botanical soaps from Ayu and Church Farm.

    For those shy to the experience of ordering a bouquet in person, Poho’s online store guides you through tonal suggestions and variable pricing, depending on how much you’re looking to impress. Whether you opt for natives, a sculptural arrangement or a specific colour palette, you’ll see the price vary from $85 for a small bunch to $320 for something lavish. When you’re not limited by budget, add on handmade chocolates from Kakawa and a bottle of Bollinger. Whatever you choose, Ed West and his team will provide the highest quality service they’ve become known for since taking it over in 2015.

    Image: Cassandra Hannagan

  • 11
    Maggie May Flowers

    At this Glenayr Avenue florist, owner Jenni May is always ready to spitball an idea for a bouquet to meet your needs. Camellias, peonies, tulips and turned out roses pack the wooden tables on one side of the store, and once you’ve locked in your budget, preferred colours and any pet hates she’s busy plucking stems from vases to make up an arrangement that can soothe a broken heart, surprise a parent-to-be, or brighten up a friend’s day.

    May visits the flower markets three times a week, and if you want the freshest of the bunch you should trust her best judgement. The same is true of her online store, which has $65 bouquets under names like Miss Maggie’s Mystery: a florist’s choice of the best in store on the day. And if you’re sending in the eastern suburbs, delivery won’t cost you a thing.

  • 10
    My Violet

    When you really want to make a statement, send a bouquet of flowers arranged by My Violet. Sydney florist Myra Perez, who recently opened up a Rosebery studio after seven years based in Redfern, is known for her bold, textural designs that are entirely led by what’s in season and arranged for the biggest impact on the eye.

    Bright and vibrant colours take precedence over more delicate shades, and Perez’s team uses height, volume, colour and textural contrast to turn heads wherever the flowers are delivered. Though the Rosebery studio is open throughout the week, it’s best to order online for deliveries within eight kilometres of Sydney; you can choose from a mass of singular varieties for $100, and by tones like vibrant, jewel or white from $150 upwards. The utmost care is taken throughout the process to produce a bouquet with serious wow-factor, and you can even shop for same-day deliveries as long as you place an order before midday.

  • 9
    Native flowers in a bouquet

    Buckets of lilac hydrangeas, peach colombian roses and tubs of aromatic rosemary stand proud outside this Glebe Point Road store, which grabs your attention from across the street. This local florist has 25 years of experience serving passersby with freshly cut flowers to take back to their homes, or a potted plant to brighten up an office desk. The store is brimming with such reasonably priced blooms that if you’re there to pick up a gift, it’s likely you’ll add a cluster of lavender or a single protea to your order especially for you.

    Head right into the back of the store for a shelf of nonliving gifts, such as soaps and candles from the French brand Sea Salt or hand creams from Panier Des Sens. There’s a wall of greeting cards with Aussie themed fauna, which make for a quick add-on purchase when you’re shopping for colleagues or last-minute thank yous. And if you can’t make it to the store, they’re more than happy to arrange for local deliveries.

    Image: Cassandra Hannagan

  • 8
    Flowers On Norton St

    Neighbourhood florist Penny Clarke prides herself on transforming spaces with her floral designs. Operating out of a store in Leichhardt, Flowers on Norton St can craft flower arrangements to suit any occasion, be it a garden party, wedding or a grand romantic gesture.

    The experienced team builds bespoke bouquets for customers, in store or online, from as little as $25 a bunch. There are posies of sweet peas, hardy Australian eucalypts, or bunches of poppies that pop with colour. Scale up to a medium-sized ($60) or large ($90), or, if you’re planning something special, order locally grown roses, white and pink lilies or blushing orchids starting from $100.

    Image: Cassandra Hannagan

  • 7

    This Military Road florist punches above its weight for creative bouquets. Its latest project is a zodiac collection designed for easy birthday purchases, that has fiery red blooms for Aries star signs and calming deep blue bunches for Cancer-born babes. The abundant bouquets represent the sense of fun this store brings to its arrangements — which they say are neoclassical in style and never repetitive.

    It supports local growers and always stocks seasonal flowers first, such as sweet peas grown in Sydney, or peonies available only in late winter. Floriade delivers across Sydney, and it has an especially handy late cut-off time of 4pm for same-day deliveries. House flowers start from $60, whereas you can expect to pay between $130–210 for bouquets. Popular designs include the Jenolan: a spiky bunch of the freshest natives. And Pink Wave: snapdragons and premium roses in a pretty palette. Like other local florists, it also stocks a premium range of locally made pots, plants, candles and choccies.

  • 6

    With two decades of experience under his tool belt and a portfolio of clients from the Australian Ballet to Paddington restaurant Saint Peter, florist Sean Cook is at the top of the floristry game in Sydney. His work is often focused on large-scale events, such as weddings, fashion shoots and corporate luncheons — and Cook can certainly impress with a suspended garland of vibrant pinks and purples.

    Sourcing flowers from preferred growers at the markets in Flemington, Mr Cook works with a team of professionals to pull off epic showcases of floral design. He says his style is raw, rather than prim, and you can gauge more of the jaw-dropping table arrangements on his Instagram page. Though rare, Mr Cook does create flowers for delivery, too; for Mother’s Day this year, Cook collaborated with Pepe Saya and Crumpets by Merna to create beautiful bouquets to deliver alongside the cultured butter and fermented sourdough crumpets.

  • 5
    Your Floral Indulgence

    Penrith’s High Street florist recently celebrated its seventh birthday as a local go-to for fresh cut blooms and a range of popular preserved flowers. Carrying pretty pink peonies, fashionable king proteas and potted rubber fig plants, the store sees weekly visitors for last-minute gifts, as well as curious green-thumbed locals tempted by the call of another houseplant to add to the collection.

    In store, you’ll also find a range of homewares like oversized wall prints and locally made soy wax Bordeaux Candles. Online, Your Floral Indulgence has same-day delivery options starting from $35. Pick from paper wrapped posies to grander arrangements of phalaenopsis orchids and oriental lilies, all ready in a glass vase for $90. When you want to hand over responsibility, there’s the Florist Choice posy — all you have to do is to pick from white, bright or pastel and the store will design a bouquet for you. Order by 2pm for same-day delivery.

    Image: Katrina James

  • 4

    Parramatta stalwart Dot’s Flower Shoppe has three decades of experience bundling up bunches of pleasing posies for its regulars. Locals have been coming to the Church Street shop for 30 years for its reliable service and carefully wrapped gifts of native blooms, bright gerberas or graceful orchids.

    The bouquets, all created by Dot’s devoted team, can be ordered online too. Prices start from $50 and our pick is the Bush Beauty — a stylish bouquet of gumnuts, proteas and other seasonal, Australian native foliage. Order before 1pm, Monday to Friday, for same-day delivery.

  • 3
    Seed Flora

    Floristry duo and partners George Low and Elizabeth Johnson have been working together for decades to craft beautiful floral designs for private residences, corporate clients and the occasional sweet sixteenth or 90th birthday garden party. The pair had a shop in Ultimo for ten years, but are now based in Alexandria, where they handle giant slipper orchids and tall branches of cherry blossom for large-order-only business.

    To make an order, Seed Flora is best contacted through its Instagram page, or via phone. The duo isn’t afraid to make an entrance, and experimenting with unnatural colours like metallics and blue dyed roses is part of the fun of playing with what nature provides.

  • 2
    Ally Bell Floral Design

    Ally Bell has lived in Balmain for over 20 years, and when she decided to set up shop on the main drag selling elegantly arranged flowers, terrariums and scented candles, locals flooded through the doors to share in Bell’s passion for seasonal flowers and good design. The florist’s style is adaptable, creating wild bouquets with chaotic forms or softer, more romantic bundles of one favoured flower.

    Online, you can choose from bouquet names like Wild Child, The Architect and Vintage Romance that reflect those creative approaches. Prices range from $75–200 and you can add a vase for $25, or Balmain’s Belle Fleur Fine Chocolates for $65. The store is also the exclusive stockists for Myrtle and Moss Skincare and Peppermint Grove candles and diffusers, which you can add on to any order. For hen parties and proms, Bell will also make up flower crowns and corsages. For delivery across Sydney, order by 2pm.

  • 1
    Sweetheart Florist

    Rainbow-dyed roses, bundles of sunflowers, 100 red roses — this Bondi Junction florist is all about appealing to the demands of a last-minute customer who is likely trying to order flowers from overseas. In fact, the online store claims to be open 24 hours, and delivers across Sydney every day of the week.

    If the peonies, Aussie native bouquets or red tulips don’t appeal, the store is happy to hear from you so the staff can put together a better offer. Prices linger around the $100–150 range, and the mostly imported range can be compiled with gift baskets, cards and other treats at your request.


Shop small to support the local stores that make Sydney so great. To learn about American Express and the Shop Small initiative, which ends on August 31, visit here. Then, head this way to find more must-visit spots around Sydney.

Top images: Cassandra Hannagan

  •   shares

Tap and select Add to Home Screen to access Concrete Playground easily next time. x