Overview
International wallet-friendly chain H&M is set to open its first Sydney store this October, just in time for everyone to dodge the annual Cotton On identical sundress stock-up. Finding a snuggly spot in North Ryde's remodelled Macquarie Centre, the highly-awaited Sydney instalment will cut the red ribbon on October 16.
After opening Australia's first ever H&M store in Melbourne's Bourke Street mall this April (with a casual set from Haim), the fashion heavyweights are heading north for a second Australian helping. Apparently the team took three years to find the right spots for H&M's Australian endeavour, choosing Sydney's Eastern Creek for the distribution warehouse. H&M are riding a wave of global domination; the budget-happy chain has approximately 3182 stores in 53 countries — and they're opening a cheeky extra 375 this year.
The announcement is the latest in a string of global brand openings in Sydney, from big guns like Uniqlo's Pitt Street mall pop-up to smaller international lines like Denham's Rock's pop-up.
With Macquarie Business Park set to be Australia's fourth-largest business centre by 2031, seems Maquarie Centre is looking to become the Pitt Street Mall of the north-western suburbs, allegedly negotiating leases with Victoria's Secret, Zara and Uniqlo. These big name retailer openings usually come with some light eye-gouging and hair-pulling, so if you're that keen to head along, take some advice: wear a mouthguard.
H&M's Sydney store will open at Macquarie Centre, North Ryde on October 16.
Via PO.