Overview
Masters of block colour boardies, brewers of insanely good coffee and actual surfing enthusiasts Saturdays NYC are finally opening their very first Australian flagship store — in Bondi, where else?
Until now, Saturdays NYC has only been available at stores like Incu around the country. Saturdays started their empire in 2009, selling boards, wetsuits, art and other lifestyle accessories in SoHo. Their wooden-floored Crosby Street digs became New York's go-to downtown surf shop, evolving into the coffee bar-fronted menswear Mecca it is today. After opening another NYC venture in the West Village in 2012, the crew expanded to Tokyo, Kobe, Nagoya and Osaka (featuring Saturday's first foray into cafe food).
Opening in December, the Bondi store will continue the tried and true Saturdays store-and-cafe formula, one that's sure to flourish in the beachside suburb. Sitting on Gould Street, the fitout is inspired by Saturdays NYC's Japan stores, inspired by surf shops of the '50s and '60s with a minimalist finish — we're talking breezy, light-filled spaces with blonde wooden floors and detailing. Like their international chapters, there'll be a coffee bar up front brewing up Surry Hills' own Artificer beans (a Sydney alternative to their signature Saturday blend, which New Yorkers will cross Manhattan for).
And what will you be spending all your Saturday pocket money on? Saturdays specialise in weekend-y essentials, from bright boardies to printed cotton tees, sunglasses to wetsuits, surfing coffee table books to Mr. Zog's Sex Wax — not mention their own magazine. It's basically beachwear and accessories for people that can't always get to the beach — bringing a little Saturday into the boring, boring, suit-wearing workweek.
Importantly (for Bondi especially), Saturdays NYC aren't just a brand that talks the surfwear talk, they also actually want you to get in the damn waves (just down the road). There'll be a unique range of surfboards to buy from both local and international shapers.
Saturdays NYC will open on Gould Street, Bondi early December.