Sleek Scandi Retailer COS Announces First Australian Store
Swedish label COS are the latest overseas brand to join Australia's high street battle.
Australian fashionistas no longer have to pay a fortune in shipping (or travelling) if they want to get their hands on COS — representatives of the Swedish fashion retailer have confirmed they'll be opening their first store in Australia. The chosen spot? That would be Melbourne, again, with the The Strand on Elizabeth Street the locale du jour.
COS is the slightly higher-end arm of the more well-known retailer H&M, but with a simpler, more stripped-back aesthetic. As yet, they haven't announced an opening date for the COS store, but H&M is set to open their flagship Australian store later this year in Melbourne's GPO building, taking over three floors.
H&M and COS are joining the Australian high street market at an extremely competitive time. In the past couple of years, a lot of big-name retailers have started to realise that not only do Australians want to buy their clothes but we also came out of the GFC looking pretty good. Sydney currently boasts the recently opened Topshop and Zara, and overseas brands H&M, Uniqlo (Japan), Marks & Spencer (UK) and Forever 21 (US) are all on their merry way over.
Published on February 10, 2014 by Anita Senaratna