Dion Lee Is Doing a One-Off Capsule Collection for Target
One of Australia's most sought after young designers is branching into performance-wear.
Missoni, Desert Designs, Stella McCartney; not all of us can blow our allowance on these high fashion must-haves. But over the years, Target have made things a little easier with affordable capsule collections aplenty — and today they've announced their next big pull. Bringing things home with one of the industry's most sought after young guns, Target have announced a one-off women’s capsule collection by celebrated Australian designer Dion Lee .
Available from July 2, 2015, the limited edition collection marks the latest 'Designer for Target' range; launching in 35 selected stores nationally and online — probably a better option if you're not one to wear mouthguards into stores (things can get hair-pully at these instore launches).
Constantly pinned as a 'one-to-watch' young Australian designer, Lee's collections are sought after by cocktail dress-lovers and sharp jacket fiends alike. Lee's 35-piece Target collection marks his very first performance-wear range, with day-to-night clothing, loungewear, performance wear and accessories ranging between $25 and $119.
Wanting to harness the brand's rapid expansion into this new performance-wear realm, Lee saw the pair-up as a no-brainer. "As our international business continues to grow, we were excited about the opportunity to create a collection that will give more women across Australia access to the Dion Lee brand,” says Lee. “The Dion Lee for Target collection is designed to reflect the lifestyle of the contemporary woman, mixing elements of tailoring, lounge and active wear, to create the ultimate modern wardrobe."
“The active Australian lifestyle inspired me to create a range of stylish and effortless clothing for women to wear every day," says Lee. "The collection features signature tailored detailing, laser cut and technical fabrications, and a first- ever performance capsule... Even though the designs can be technical, I think style and function remain paramount."
Dion Lee for Target will launch nationally and online on July 2.
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