Overview
It's now a whole lot easier to get your mitts on one of those recognisable (and authentic) Fjällräven rucksacks, as the Swedish outdoors label behind the bags has opened its first-ever Sydney store.
Launching its first Australian store in Melbourne late last year, Fjällräven has today unveiled its new flagship store on York Street. Located in an old sandstone building, the new space gives Sydneysiders a chance to shop the internationally renowned brand in person, browsing an extensive range of its sustainably made clothing, accessories and outdoors equipment.
Here, those brightly coloured box-shaped Kanken rucksacks (and the mini versions) will be on show in over 40 different colours alongside menswear, womenswear, tents, sleeping bags, and plenty of other travel accompaniments.
The brand's Aussie flagship store also offers complimentary coffee — for locals needing a quick fika (a coffee break) — and loads of expert advice for those plotting their next outdoors adventure or even just an overseas jaunt.
Fjällräven, now famous worldwide for its clever fusion of functionality and style, has been kicking on since 1960, when founder Ake Nordin made and sold his first aluminium-framed backpack. The label has since expanded to a huge line of fashion and equipment for nature-lovers and style-savvy city dwellers alike.
Find Fjällräven at 38 York Street, Sydney