Breakups are usually associated with loss (and copious amounts of wine and Meg Ryan). But they can be profitable, too. And we’re not talking about ‘whatever-doesn’t-kill-you-makes-you-stronger’, new age, Facebook-meme kind of profit. We’re talking about cold, hard cash.
Well, that’s the idea behind a brand new service called Never Liked It Anyway, anyway. Dubbed ‘eBay for breakups’, it’s a platform that lets you sell everything that reminds you of your ex – without feeling bad, guilty or ashamed about it. The range of products on sale is mind-boggling, maybe even slightly unsettling. There are wedding dresses, engagement rings, mink shawls and even a bracelet with a coin from 35 B.C — all relics of past love ready for new owners.
Because, out of sight, out of mind, right? It’s tough to forget your ex when your home is littered with his/her gifts. And, why burn them on a bonfire when you can turn them into your next shopping spree or dinner out or (depending on your ex’s generosity levels) holiday?
Rather than just being any old online shopping platform, Never Liked It Anyway sees its job as bringing relief to the broken-hearted. “We started [it] to make moving on easier. It’s a place to shed the stories and the stuff,” founder Bella Acton told The Atlantic. Not only can you buy and sell on the site, you can tell your story, read the site's highly useful blog for tips on moving on, and read other tales of heartbreak.
The site isn't just about making cash money out of closing a chapter, it's about looking forward to the next. The nicest bit of the whole site? The 'Break-Up Services' section, where you can procure a a 'Bounce Back Stack' (50 cards of warm fuzzies and advice to help mend your broken heart) or a 'Bounce Back Box' filled to the brim with things meant to 'get you back to fabulous': lip gloss, nail polish and a whole host of treat yourself goodies.
Via Refinery29. Image: Dollar Photo Club.