Overview
Are you sick of YouTube constantly delaying your enjoyment of cute animal videos? Do you want to avoid the awkwardness of sitting through an ad with a coworker who just wanted to show you a funny video of a guy ordering pizza? Need something else to add to your credit card statement? If you answered yes to all three of those questions, you might be interested to know that YouTube is launching its premium ad-free streaming service in Australia today.
It's called YouTube Red and it's basically a way to make you pay for a premium version of an otherwise free service, much in the way that Spotify Premium works. It was launched in the US in November last year, and Australia is the second region to get the service. For a monthly subscription fee, you'll be freed of all advertising (including display and pre-roll ads) and be able to save videos to watch offline — which is pretty handy if you're jumping on a flight or your data provider is charging you through the roof. You'll also have access to original Red content, which at the moment includes shows from the likes CollegeHumor, Lilly Singh and PewDiePie. It's an obvious attempt to cut in on the success of Netflix's original shows (but show us a series as good as House of Cards and then we'll talk).
On top of this, they've also launched their YouTube Music app, which aims to make listening to music on YouTube a much less roundabout and awkward experience. Recognising that there's a whole heap of people that use YouTube to crank tunes, YouTube Music simply arranges the mammoth amount of music content (including music videos, songs, albums, remixes, lyric videos and live performances) into a functional music browsing system. Like Spotify and Apple Music, they'll also have a radio function and will create personalise playlists according to your taste in tunes. Anyone can access YouTube Music, but if you have a Red account, you'll be able to listen ad-free as well as when you don't have the app open on your mobile.
Unsure if this is a video streaming service or a music streaming service? We are too. It seems to take elements from both Spotify and Netflix's offerings, however the real drawcard will be in the original content they can produce. Price-wise, it's comparable to other streaming services — you can get a month free trial, and if you sign up before June 6, it'll cost you $9.99 a month (otherwise it's $11.99 a month). However, if you want to watch Beyoncé's Lemonade in full, you'll still need to get Tidal. Sorry.