Masters of late night snack fuel Ben & Jerry's have been dishing out pop culture-riffing flavours like Liz Lemon Greek Frozen Yoghurt, Stephen Colbert's AmeriCone Dream and, of course, Schweddy Balls for years. Then the masters of frozen confection go and create something called 'Free Cone Day', an annual event which defies haters. You can score an ice cream on the house, as part of the company's yearly, worldwide tradition thanking its fanbase for all the gluttonous support.
On Tuesday, April 14, Ben & Jerry’s Scoop Shops around Australia are hosting the sixth annual Free Cone Day; scooping out free ice-cream from 1pm until 9pm. This year, Free Cone Day also marks the kick off of Ben & Jerry’s global 'climate justice' campaign, 'Save our Swirled', in Australia. WWF Australia will be hanging out on on Free Cone Day, collecting signatures to help bring attention to the need for Australia to lower carbon pollution.
Suss out your nearest Scoop Shop purveyor of frozen dairy heaven here, and rock up on April 14 to claim your cone. Check out Ben & Jerry's Facebook page for updates.