Masters of late night snack fuel Ben & Jerry's have been dishing out pop culture-riffing flavours like Liz Lemon Greek Frozen Yoghurt, Stephen Colbert's AmeriCone Dream and, of course, Schweddy Balls for years.

Now, the the masters of frozen confection have gone and opened their seventh store in western Sydney's suburb of Wetherill Park. And, to celebrate, they're giving away free — free! — scoops for four whole hours.

Head along to the new shop between 4–8pm on Thursday, August 15 and you can score an ice cream on the house. The hardest part of the night will be deciding what flavour — should you go chocolate fudge brownie? Salted caramel? Vegan caramel almond brittle? Dairy-free coconut almond fudge chip? See, it's not easy.

As the new Scoop Store is located inside Hoyts, it could be a good excuse to organise a movie date night, too.