Dananananakroyd

Overview

The independent music industry has clearly taken advantage of the democratisation of media and information. The internet is a great starting block for a modern band: put up a few songs, get a few fans and start gigging. Danananakroyd found fame by way of a new digital format. Featuring on the FIFA 2010 video game for Xbox 360 and Playstation 3 meant that gamers around the world would hear their song many times throughout the game.

Self-described "healing and easy listening fight-pop", the Glaswegian band have gone from strength to strength. On their 2009 tour of Australia, lead singer John Bailie Junior broke his arm while crowd surfing – if that's anything to go by, you better buy tickets to see what else he'll break.