'ELLE' Fashion Pop-Up at So Familia With Prime Video

Overview

To celebrate the most anticipated prequel release of the year, curated vintage boutique So Familia and Prime Video are hosting a weekend fashion pop-up that's straight out of the 90s. The Legally Blonde prequel series, ELLE, drops on Prime Video on Wednesday, July 1, and follows the ambitious 16-year-old Elle Woods (before she became a Harvard graduate, of course).

Set in the '90s, Elle Woods is a 16-year-old navigating life in Bel Air. Popular, ambitious and seemingly on track for the perfect teenage experience, her world is turned upside down when a reputation-shaking incident forces her family to relocate to Seattle.

The move swaps sunshine and poolside afternoons for a city defined by rain, grunge and a very different social scene. As she adjusts to her new surroundings, Elle is pushed well beyond her comfort zone, but maybe a challenge is exactly what she needs. Set against two of the decade's most distinct fashion and cultural landscapes, ELLE follows the formative years that shaped one of pop culture's most enduring characters.

As a homage to the beloved character, So Familia in Newtown will be creating two distinct fashion zones where you can shop authentic '90s pieces. From 11am until 5pm on Saturday, July 4, and Sunday, July 5, the boutique will embody the plot of the brand-new series, which stars Lexi Minetree as teen Elle Woods.

On one side of the store, you'll find the Bel Air wing. It'll exude pink-hued glamour and is reminiscent of the Elle Woods you know and love. Think: prep, pink, and designer pieces. On the other side, guests will find the 'Grunge Seattle' loft. Just like Elle Woods in ELLE, you'll be plunged into the edgy aesthetic of Seattle in the 90s. If distressed denim, plaid, and Nirvana-core grunge is more your style, this side is for you.

Alongside the curated ELLE-inspired shop floor, Prime Video will also offer some fun add-ons to get you into the '90s mood. There'll be merch giveaways and a selfie station so you can snap your new look. The co-owner of So Familia and founder of Karameleon Vintage, Kara Otter, will also host free one-on-one styling sessions in-store via appointment.

It's a perfect day. Expect the entire space — from the soundtrack to the racks — to lean into the contrast between polished pink and laidback grunge culture that's set to be explored in ELLE this July. Book your styling session online here. Entry is free, just rock up in your best Elle Woods-inspired 'fit and get ready to see how her story began.

ELLE is launching on Wednesday, July 1, exclusively on Prime Video.

Image Credit: Supplied