Prime Video and Lune are Bringing 'The Love Hypothesis' to Life With Free Cruffins And Coffee
Prime Video and Lune are celebrating 'The Love Hypothesis' with a one-day Love Lab pop-up, complete with free limited-edition cruffins and coffee.
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Overview
Prime Video and cult-favourite bakery Lune are teaming up for a sweet collaboration, all to celebrate the highly anticipated new film, The Love Hypothesis, starring Lili Reinhart and Tom Bateman.
Coinciding with the film's release on Wednesday, September 23, The Love Hypothesis Love Lab will take over Lune's Rosebery store in Sydney, giving away a free limited-edition Berry Edible cruffin and Pumpkin pi coffee to the first 300 customers from 12.30pm. The first 50 people in line will also score a The Love Hypothesis merch pack, and there'll be immersive photo moments.
Image Credit: Prime Video
The collaboration brings together the film's academic setting with the technical precision of Lune founder Kate Reid, whose engineering background and perfectly precise pastry have become part of the bakery's beloved story.
The Berry Edible cruffin is filled with house-made strawberry rose jam, strawberry cremeux, and freshly diced strawberry brunoise, then finished with strawberry and raspberry powder, a rosette of rose buttercream, and heart-shaped sprinkles. The Pumpkin pi is a pumpkin-spiced cold brew topped with a Mont Blanc-style cream foam.
Both creations are a playful nod to The Love Hypothesis' themes of chemistry, compatibility, and the unexpected spark that can't be replicated in a lab. There'll also be immersive activations bringing the film's world to life, so consider this your meet-cute moment.
Image Credit: Prime Video
Based on the New York Times bestselling novel by Ali Hazelwood, The Love Hypothesis follows Olive (Lili Reinhart), a brilliant PhD candidate focused on her future in academia. When she realises her best friend Ahn (Rachel Marsh) has fallen for her crush Jeremy (Nicholas Duvernay), Olive impulsively kisses intimidating professor Adam Carlsen (Tom Bateman) to prove she's moved on.
What begins as a desperate act of friendship soon spirals into a fake relationship complete with rules, boundaries and a mutually beneficial agreement. But when their arrangement starts to blur the lines between performance and reality, Olive is forced to test her most daunting hypothesis yet: that love might actually be worth the risk.
Intrigued? Head down to Lune Rosebery early, bring your bestie and prepare for a very sweet experiment, because these limited-edition treats are only around for one day, until stocks run out.
The Love Hypothesis premieres on Wednesday, September 23, only on Prime Video.
Image Credit: Prime Video
