Monocle Sydney Pop-Up
Dress sharp, this is not a drill.
Overview
Sydney lovers of slick contemporary design, listen up. Sydney is getting its very own Monocle Shop, albeit in pop-up form.
Launching at The Stables in Surry Hills next weekend, it's the second time the impossibly dapper brand has taken up a temporary address in Australia; after a similar pop-up in Brisbane’s Scrumptious Reads last year. If that venture was anything to go by, put aside your money now.
After beginning life as a global affairs and lifestyle magazine before spinning off into the world of radio, retail and even coffee, Monocle currently owns stores in London, Tokyo, Hong Kong, Toronto, Singapore and New York. Here, the brand sells must-have products designed to make you look roughly one thousand percent cooler — luxury travel luggage, designer furniture and high-end fashion. Basically, it’s where you want to direct all of your wealthiest friends about a week before your birthday.
The Sydney pop-up appears to have been strategically timed to coincide with Vivid Sydney 2015, where Monocle founder and international man of mystery Tyler Brule will appear as part of the Vivid Ideas Game Changers series, which features talks by leaders in global creative industries.
No word on exactly what items the Sydney store will be selling, although we’ve got a wish list that’s about three miles long.
Image: Monocle, New York.
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