Paddington is Fashion

Overview

This article is sponsored by our partner The City of Sydney.

Paddington. Paddo. The Pad.

This high-end fashion haunt is perhaps one of Sydney's clearest examples of the theory of innovation diffusion. Some of our most originative designs (and bravest designers) have made their mark here, pleasuring the palettes of tastemakers before being replicated for the masses.

Indeed, a score of international fashion houses also call the leafy suburb home, keeping the streets well-trodden by those on the hunt for their next statement piece. Although the area has suffered a bit of a blow since luxury shoppers started to default to the CBD's Westfield, leading to some store closures, Paddington remains one of Sydney's nicest places to stroll while dropping some cash. Whether browsing Paddington Bazaar or scouring Oxford Street, you are almost guaranteed to discover something chic. Or at least outrageously unique.

Now the City of Sydney is partnering with over 40 different local vendors to launch Paddington is Fashion. The winter fashion fiesta will run across the weekend of 24-25 August, a key feature of the extended Sydney is Fashion festival. With 'meet the designer' events, complimentary style advice (plus free cupcakes, free yoga classes and free champagne) and mammoth discounts, your opportunity to dive into the high end has arrived.

Find out more at the Sydney is Fashion website.

Image: Margaret Zhang for Alistair Trung.