Primeville Sweet Spot at SXSW Sydney

Overview

Sick of staring at a screen? Venture into the world of one you've seen instead when Prime Video turns some of this year's most anticipated movies and shows into a reality.

Prime Video is bringing its interactive experience back to SXSW Sydney this year in the charming town of Primeville Sweet Spot. Much like Prime Video, the activation allows guests to discover new entertainment and return to familiar favourites all in one location. Prime Video has quickly become a favourite for viewers seeking their happy place amidst the chaos of content streaming, with a range of popular and exclusive content, add-on subscriptions and new-release titles for buying and renting, all in the convenience of one app with one password.

Head of Prime Video ANZ Hwei Loke said, "At Prime Video, we obsess over connecting millions of entertainment lovers with the widest selection of content, and today we are proud to bring the biggest and most popular streaming partners and stars together in an Australian first to celebrate the breadth of content available on Prime Video. Prime Video takes the stress out of streaming, turning content chaos into your entertainment happy place. You can stream your favourite Prime Video content, access to the latest blockbusters or a live sports fixtures, enjoy your Prime Video add-on subscriptions, and rent or buy new release titles all in the one place with one app and one password."

In an Australian first, the streaming service will bring together its biggest and most popular streaming partners for SXSW Sydney attendees in a single event to celebrate Prime Video's Entertainment Hub. From Tuesday, October 15–Sunday, October 20, culture vultures can wander through backdrops from popular flicks from the biggest and most popular streaming partners at the pop-up, all while munching on mini desserts and sweet treats.

Move over Michael Scott, a new World's Best Boss has arrived down under. Discover an Aussie spin on a classic at a recreated set of the upcoming Amazon Original series, The Office (premiering on Friday, October 18). Live out your manager dreams at Hannah Howard's desk, before enjoying a tiramisu and some water-cooler gossip in the Flinley Craddick kitchen.

After something a little more dramatic? Pucker up for a bespoke lip application by make-up pros in Prime Video's Add-on subscription partner, Hayu's glam zone, before posing for some snaps in front of The Real Housewives photo wall. Now that you're glammed up, you can down a non-alcoholic jelly shot on the dance floor of a Sydney nightclub inspired by Prime Video's add-on subscription partner Paramount+'s Last King of the Cross.

Primeville wouldn't be complete without a nod to its hit show, The Lord of the Rings: The Rings of Power, which returned for a second season this year. Get lost in Middle-earth as you discover the magic of The Forge and the elaborate (and exclusive) costumes from the show. You might not go home with a Ring of Power, but you'll get a sugary snack as a token of your adventure.

Keep an eye out along the way for Gru's Minions from Prime Video's TVOD partner Universal Pictures with the hit film Despicable Me 4 — follow their lead for a banana macaron — and some eye-catching florals from Lily Bloom's flower shop from It Ends With Us, from Prime Video's TVOD partner Sony Pictures, where you can pick up a hot-cocoa cookie.

Prime Video is a one-stop entertainment destination offering customers a vast collection of premium programming in one application available across thousands of devices. On Prime Video, customers can find their favourite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies Road House, The Lord of the Rings: The Rings of Power, Fallout, Reacher, The Boys, and The Idea of You; local originals like The Lost Flowers of Alice Hart and Deadloch, licensed fan favourites Dawson's Creek and Law & Order: Special Victims Unit; Prime member exclusive access to coverage of live sports such as ICC World Cup Cricket and acclaimed sports documentaries including Federer: Twelve Final Days; and programming from Prime Video add-on subscriptions such as Paramount+, Hayu, BritBox, beIN SPORTS and MGM+. Prime Video is one benefit among many that provides savings, convenience, and entertainment as part of the Prime membership.

Discover Prime Video's wide selection of popular and exclusive productions, add-on subscriptions, and new release titles at the website.

Concrete Playground has partnered with SXSW Sydney and Prime Video to help your plan your perfect SXSW experience.