Suntory Minus 196 EXTREME Vending Machine
Explore three levels of refreshing Japanese-inspired fun at this super-sized activation from the popular hard seltzer wizards.
Overview
Is bigger better? The good folks at Suntory certainly think so. The distillery behind the wildly popular hard seltzer Minus 196 has once again rolled out the giant vending machine it debuted at last year's SXSW Sydney, just in time for this year's fest. Back in all its 12-metre-tall glory, this immersive vending machine in Darling Harbour's Tumbalong Park is serving thirst-crushing goodness in lemon, peach and grape flavours across the three levels of interactive fun, between October 14–20.
This eye-popping Suntory playground features multiple levels of immersive art, music, and Suntory Minus 196 beverages. If you roamed this multi-storey wonderland at last year's event, you will be pleased to learn that there are new levels and experiences to explore this time around, so it's definitely worth a second visit.
Upon entering the first floor, you will encounter the infinity level, where you will be welcomed by an impressive display of hundreds of Suntory Minus 196 beverages the use optical illusions to conjure a trippy, unending perspective. Ascending to the second level, you'll discover the Tokyo neon nightlife zone, meticulously designed to emulate the vibrant atmosphere of the after-dark hotspots of Shibuya and Shinjuku, so if you can't afford the flight to Japan right now, this might well be the next best thing. As you proceed to the third floor, you will be greeted by a fully equipped rooftop bar that offers panoramic views of SXSW Sydney and the city skyline while you savour your perfectly chilled beverage.
Encircling this three-story activation is a lush lemon garden with it own dedicated bar and DJ booth. This area serves as the perfect setting to relax, enjoy a sip of Minus 196, and refuel with snacks by Tokyo Taco, who will be serving up a special menu of Mexican-Japanese fusion eats that pair perfectly with your Double Lemon, Double Grape or Double Peach can.
Images: Mark Sherborne
Information
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