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ARTS & ENTERTAINMENT

The Rocks Pop-Up Project

Four of Sydney’s most beautiful heritage buildings will, for the next 6 months, become home to Sydney’s most creative, vibrant and innovative businesses.
By Julian Larnach
May 23, 2011
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The Rocks Pop-Up Project

Four of Sydney’s most beautiful heritage buildings will, for the next 6 months, become home to Sydney’s most creative, vibrant and innovative businesses.
By Julian Larnach
May 23, 2011
  shares

What began as the bustling backdrop to a thriving port has, over the past years, been transformed into a touristy dream - a place to buy commemorative fridge magnets and designer handbags. Despite the rich colonial setting, there’s was something not quite right about The Rocks in days gone by. But initiatives like The Rocks Pop-Up Project are fixing that, and the precinct has once again become a hub of progression and development.

Four of Sydney’s most beautiful heritage buildings will, for the next 6 months, become home to Sydney’s most creative, vibrant and innovative businesses. The opportunity will be extended to a selection of artistans - from retailers to musicians, artists to designers - providing a variety of spaces that can be utilised by different businesses including office space as well as event space for small-scale performances and happenings.

The hope of the project is to re-energise The Rocks as a business district, attracting a cast of boutique designers who have traditionally found a home in the Eastern Suburbs. The first crop includes fashion designers Mae & Pearl, Magdalena Duma, Son of a Master Tailor, artist Ping Lian Yeak, and collectives The Red Room Company and Gaffa. The space will evolve over the next six months, offering something new every time you visit.

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