When you're going through the motions of your morning skincare routine — likely a little bleary-eyed as you've only just woken up and haven't had a coffee yet — it can be easy to forget how much work, passion and science have gone into that substance you're smearing all over your money-maker.
Clarins is setting out to change that. The plant-based French beauty brand has designed an interactive openair laboratory, which will be popping up in the middle of Pitt Street Mall from Wednesday, May 4 to Saturday, May 7. Swing by the Clarins Herbarium to learn all about the history and research that goes into making its skincare products, including the pioneering Double Serum, with a whopping 21 plant extracts.
You'll have the chance to try Double Serum and receive samples to take home. There'll also be a bunch of prize packs to snag, too, including a VIP Fashion Week experience, a year's worth of Clarins skincare, spa services and makeup application services. In keeping with Clarins' sustainability commitment, the pop-up laboratory has been designed with recyclable materials, with elements to be donated, recycled or reused long after the pop-up has finished.
The Clarins Herbarium is free to visit and will be open from 5–8pm on Wednesday, May 4; 8am–8pm on Thursday, May 5; and 8am–5pm on Friday, May 6 and Saturday, May 7. Can't visit in person? There'll also be a virtual pop-up, packed with education and prizes, which you can check out here.