When it comes to fashion, staying ahead of the pack can be a mighty tough feat. But if you're keen to kick monochromic minimalism to the curb, while giving a little back to your global community, we've found just the bold West African label to help you do it.
YEVU, which means 'foreigner' in the local Ewe language, is a socially responsible clothing line bringing the wild traditional wax prints of Ghana to Aussie shores. Linking local African tailors with style-conscious global customers, founder Anna Robertson is creating serious change for Ghanaian seamstresses living on the poverty line. You can read more about the company's social impact here.
After launching its sell-out debut range in October 2013, the company has gone from strength to strength, hosting pop-ups around the country, selling out eye-catching pieces and garnering a cult following along the way. Now, YEVU returns to Sydney, hosting a ten-day pop-up filled with its new summer range, limited-edition prints, archival pieces and samples — just in time to stock up for summer.
From December 6–16, the store will also be filled with plenty of foliage, thanks to Leaf Supply — and, yes, every plant on display in the store will be available to buy. So both you and your house can acquire some fancy new accessories.
The YEVU Pop-Up is open from 10am–7pm, Monday–Saturday and 11am–5pm, Sunday.