Overview
Vegans tired of being excluded from affordable mainstream menus or, at best, treated as an after-thought, got some cheerful news earlier this month when Domino's Pizza announced it would trial vegan cheese on its pizzas.
If you were one of those people that rushed out to order some cheap vegan pizza, we have some good news and some bad news. The bad news is that, due to such a huge response, Domino's is quickly running out of the plant-based mozzarella. But the good news is very good: when it's back in stock, it will be on the menu forever more.
With the cheese on the menu permanently, you'll be able to turn any pizza on the menu into an animal-free one by asking for vegan mozzarella and parting with an extra $2.95 (which is quite reasonable, really). At the moment Domino's has three all-vegan pizzas on the menu: the vegan avocado veg, the vegan spicy trio and the vegan margherita.
"We knew the response was going to be big after the demand we saw for the product on social media but we had no idea it was going to be this big," said Nick Knight, CEO of Domino's Australia and New Zealand. "We're excited that customers love this product as much as we do and that we have been able to source a cheese alternative that vegan customers have given their tick of approval on."
The decision to introduce vegan cheese came about as a result of a survey that Domino's conducted via its Facebook page in late 2017. Domino's created the cheese — which is also free of gluten, soy and cholesterol — in its LuvLab, aiming to mimic the taste, texture and melting power of dairy-based cheese.
Obviously our fair city has plenty of pizza options that we'd recommend over Domino's, but, nonetheless, a cheap vegan pizza option is a huge win (and convenience) for those who eat a vegan diet. If you're planning on ordering a pizza this week, best to check if your local joint has any vegan cheese left before you get too excited. But, according to Domino's, when it comes back in stock, it'll be on the menu permanently.