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DOOM JUICE Is Opening a Cellar Door and Pop-Up Kitchen at The House of Music & Booze in St Peters This September

Tastings, natural wine parties and pop-ups from Old Fitz, Cafe Paci and Sagra chefs are all on their way to the Inner West.
By Ben Hansen
August 09, 2022
By Ben Hansen
August 09, 2022

Sydney winemaking duo Sebastian Keys and Zachary Godbolt are bringing their beloved natural, organic and vegan wine brand DOOM JUICE to a new cellar door in St Peters next month. The inaugural venue for the brand will open to Sydney wine lovers on Friday, September 2 from inside the garage of the former White Horse Hotel digs which The Music & Booze Co has transformed into The House of Music & Booze.

The cellar door will boast a takeaway bottle shop and a bar opening up to a sunny courtyard complete with red neon lights and a DOOM Juice mural created by local favourite Struthless. Tastings, artist residencies and DJ sets will pop up in the courtyard — plus, most excitingly, the bar will host a weekly pop-up bistro pulling together the cream of Sydney's culinary crop.

"We've been wanting to do a cellar door for quite a while in the inner west," said Keys to Concrete Playground. "The whole point of DOOM JUICE really, we wanted to be a really great way to get into natural wine, to be one of the first points of call into the wine world."

Led by Bastardo's Jack Fitzhenry, St. Lawrence Bistro will pull together a new menu each Sunday curated by a different chef. The DOOM JUICE team has already locked in the likes of Toby Stansfield (The Old Fitz), Marcelo Munoz (Continental Deli CBD), Wesley-Cooper Jones (P&V), Sammy Rozsnyoi (Cafe Paci), Luka Coyne (Fish Shop), Ed Saxton (Sagra) and Anna Ugarte-Carral (10 Hats) to take over the kitchen across the first couple of months. Each chef will take the reins for the week and pull together their own array of seasonal snacks to pair with the top-notch vino.

"Every week will be different. [The chefs] are all working on their own speciality things," confirmed Keys.

DOOM JUICE has built a cult following in Sydney with two sold-out vintages. The team's 2021 vintage has become a mainstay in pubs, bars and independent bottle shops across the Inner West and inner-city, offering a Gewurz, rosé and skin-contact sauvignon blanc viognier blend.

The cellar door will be open Friday–Sunday until 10pm, offering the Inner West yet another ideal weekend drinking hole, with the courtyard sure to be a hit during summer. It will join Syndey party collective Fruit Bowl at the venue, who's been hosting its weekly Fruit Bowl Sundays events at The House of Music & Booze since late May.

DOOM JUICE's cellar door will open Friday, September 2 at 9 Victoria Street, St Peters. It will be open 3–10pm Fridays and midday–10pm Saturday–Sunday.

Published on August 09, 2022 by Ben Hansen
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