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Confirmed: Melbourne's World-Famous Lune Croissanterie Is Opening Its First Sydney Store on Oxford Street Next Year

Lune's croissants have been called "the finest you will find anywhere in the world" by The New York Times — and they're coming to Darlinghurst.
By Concrete Playground
August 11, 2022
By Concrete Playground
August 11, 2022

Pastry fans of Sydney, it's time to get excited — because Lune Croissanterie is launching its first-ever Sydney shopfront in Darlinghurst in 2023. Australian developer TOGA Group who is overlooking the transformation of 60, 90 and 120 Oxford Street has confirmed the first two tenants for the expansive project will be Lune Sydney and local customer service research start-up Dovetail.

The croissanterie's inaugural Sydney outpost will occupy a 300-square-metre section of 60 Oxford Street on the building's lower ground floor with a restored heritage facade. The expansive new venue is also set to boast al fresco seating, with TOGA confirming the space will spill out onto neighbouring backstreets Foley and Burton Street.

"We could not be more thrilled to have secured this marquee space in the beautiful Oxford and Foley development," Director and Founder of Lune, Kate Reid said.

"One of the most iconic hospitality precincts in Sydney, the prospect of Lune being in the neighbourhood of many heavyweight Sydney greats in Darlinghurst and Surry Hills is incredibly exciting for us, and we only hope to add to this with our specific brand of buttery deliciousness. We can't wait to show the world what we have in store for Lune Sydney!" Reid continued.

Lune's first-ever New South Wales store will become the chain's Sydney flagship — obviously with a menu of Lune Croissanterie favourites. If it's like the brand's other locations, coffee will be on offer as well, and Sydneysiders can look forward to a range of specials that'll rotate monthly.

If this all sounds familiar, that's because Reid confirmed that the Lune crew was looking for a space to expand their empire to in Sydney back in early 2020. Lune also hinted that this announcement may be around the corner earlier this year, posting a job listing for a front-of-house manager back in May.

It's been a big decade for the brand, after starting a tiny store in the Melbourne suburb of Elwood in 2012. Since then, Lune has grown into a converted warehouse space in Fitzroy (with perpetual lines out the front), opened a second store in the CBD and then launched in Brisbane in 2021. And, amid all that, it was even dubbed "the finest you will find anywhere in the world" by The New York Times.

TOGA's multimillion-dollar revamp of Oxford Street has been in the works since 2021, with the developer undertaking three key Oxford Street buildings with refurbishment, restoration and renovation. Dubbed Oxford & Foley, the three buildings will play home to commercial, retail and boutique hotel spaces — with TOGA hoping to inject more art, culture and hospitality into the iconic Sydney street following a slew of tough lockout law- and pandemic-impacted years.

Lune Croissanterie's flagship Sydney store will open at 60 Oxford Street, Darlinghurst in the Oxford & Foley development in 2023.

Images: Marcie Raw.

Published on August 11, 2022 by Concrete Playground
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