Overview
As far as cocktails go, mimosas rank among the easiest to whip up, even if you'll never give Australia's best bartenders a run for their money. But maybe you just never get the quantities of sparkling and orange juice right. Perhaps you always find either champers or OJ in your fridge, but not both. Or, you could love sipping mimosas at brunch picnics and aren't so fond of lugging around multiple different bottles.
Whichever fits, new Australian brand mYmosa has a solution. It serves up mimosas in a can, all ready for you to enjoy without doing any mixing yourself. Pick up one of the label's tinnies and you'll be drinking Australian dry white wine paired with natural orange flavours, then carbonated — and you won't be doing any pouring yourself.
If it sounds like the kind of tipple you now wished you'd thought of, you won't be surprised to hear that it came about after mYmosa founders Amanda Goddard and Bec Pini went on a work trip to New York City in 2017, found themselves sipping sparkling rosé out of cans — and mimosas at breakfast — and had a brainwave. The two Brisbane marketing and communications professionals then spent five years pursuing their mimosa-in-a-can idea, aided by a lull in work that came with the COVID-19 pandemic. Clearly, we now know how the duo spent lockdown.
"Bec and I have always been known as the first to start a party and last to leave a party, so it just feels like a natural progression to create a beverage that can be enjoyed at any time of the day, anywhere and at any occasion," explains Goddard.
"We are a classic start-up story, where the kitchen bench, a soda stream, ample variations of wine and orange became our laboratory," adds Pini. "Fast forward, and we have worked with a formulation team, a winery and a manufacturer to create our 'little darling'."
mYmosa's 250-millilitre cans are vegan and gluten-free, and currently available via online bottle shop SIP'ER, retailing for $10 a tin or $34 for a four-pack. Or, you can nab cases of 16 via the mYmosa website for $128.40.
While the brand has launched with one variety, Goddard and Pini are working through new formulations — so your canned drinks list might soon be growing. There's something to say cheers to, over an Aussie tinned mimosa of course.
Find mYmosa cans on sale now via online bottle shop SIP'ER, retailing for $10 a tin or $34 for a four-pack.