Overview
If you want something done right, you should probably go ahead and call the Reschs Appreciation Society.
For the second time in two years, its fiercely dedicated members have managed to do the near impossible and bring back a cult-classic Reschs from extinction. This time, it's the beloved Reschs Dinner Ale which has been reinstated to bottle shop shelves across the state, albeit for a limited time. The red-and-white-tinned brew debuted back in the early 1900s and would go on to earn scores of devotees before Reschs ceased production in the mid-1990s — to the devastation of many.
Now, Carlton & United Breweries is giving the trusty Dinner Ale its long-awaited comeback — and it's all thanks to the passionate pleas and successful petitioning of those Reschs Appreciation Society members. The tinnies will soon be available from NSW Liquorland and First Choice bottleshops while stocks last, with CUB marketing manager Marc Lord saying: "To have such a passionate group of people campaigning for a beer that hasn't been brewed for decades really says something."
Reschs Appreciation Society founder Matt Henricks (middle, wearing shirt illustration by Barry P) with other members
Founded in 2009 and now boasting an impressive 15,000 members, the Reschs Appreciation Society is truly a committed bunch. You might remember a previous petition of theirs led to the joyous re-release of Reschs Silver Bullet pilsner tins in 2020, inspiring CUB to permanently switch production from glass bottles back to the legendary cans of yesteryear.
Yep, when it comes to a certain beer label and a refreshing brew, these folks get things done.
Reschs Dinner Ale will be available from Liquorland and First Choice bottleshops across NSW, but only for a limited time.