Simon Johnson Is Opening a Permanent Outlet Shop with Up to 90 Percent Off Cheese and Caviar

The long-standing providore market is transforming its Alexandria shop into a clearance store — permanently.
Samantha Teague
May 05, 2020

Having launched in 1992, Simon Johnson has been selling quality ingredients sourced from the world's best artisan producers to chefs and home cooks for nigh on thirty years. But this old dog still has a new trick or two up its sleeve. Forced to adapt during the COVID-19 pandemic, after seeing its usual restaurant and hotel customers drop off because of the closures, Simon Johnson is opening a warehouse clearance store — which is great news for you.

The providore market is transforming its Alexandria shop into the SJ Outlet Store, which will be a permanent direct-to-the-public clearance shop with discounted bulk and wholesale items, as well as its usual retail offering. And the discounts it's offering are, frankly, wild. When the Ralph Street store relaunches this Friday, May 8, it'll be offering 35–90 percent off everything from caviar and fancy condiments to cheese. Ninety percent off cheese, folks. Cheese.

As well as cheese, the store will have its usual array of chocolates, honey, coffee, crackers, cooking equipment and so much more. While the hefty discounts do only apply in-store, Simon Johnson is also offering a delivery service to homes across Sydney metro.

Find the SJ Outlet Store at 24A Ralph Street, Alexandria from 9am–5pm Monday–Saturday.

Updated June 16, 2020.

Published on May 05, 2020 by Samantha Teague
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