The World's First Drive-Through-Only KFC Is Opening in Australia
A trial concept store is being built in Newcastle, featuring multiple drive-through lanes.
Fast food doesn't seem all that speedy when you're sat in your car, queued nine vehicles deep and trying to get through a drive-through that's at a standstill. For folks who want their finger lickin' good fried chicken as soon as possible, with minimal waiting and hassle, KFC is set to trial a new solution — its first drive-through-only store.
Moving away from the usual one-lane drive-through model — that is, a drive-through that's attached to a restaurant where you can also dine inside — the chain is launching a five-lane drive-through-only concept in Newcastle. The first spot of its kind in the world, it'll feature separate areas for online and app purchases, as well as regular drive-through transactions. Customers will be able to order in advance, then whiz through and pick up their food, or choose on the spot and and then collect their chicken.
If it's successful, expect more drive-through-only sites to pop up. As reported by The Sydney Morning Herald, the pilot store is currently under construction on Lambton Road in Broadmeadow, with a November opening slated.
The idea reflects the growth on online ordering, and endeavours to respond to the rise of home delivery services such as Deliveroo and UberEats. It also admits to a blatant fact — that, for many folks, eating in at a suburban KFC doesn't often cross their minds.
For Broadmeadow customers who choose to order by app, they'll receive a code with their transaction, which they'll then enter on a touchscreen when they drive up. Whichever way Newcastle residents decide to ask for their fried chook, they'll still need to wait for it to be cooked — but the whole concept is designed to speed up the time between asking for a two-piece feed and snatching those drumsticks through the drive-through window.
Of course, if you need something to listen to in your car while you wait, KFC has that covered as well. Last year, it launched KFChill, a wellness website that lets you unwind to the sound of chicken frying, gravy simmering or bacon sizzling away in a pan. Yes, it'll make you hungry.
Published on July 20, 2019 by Sarah Ward