Overview
When a global pandemic has left you spending two months indoors, at home and under lockdown, there isn't all that much to say cheers to. That's been the reality for Sydneysiders since late June, but Young Henrys has come up with one way to get folks clinking their glasses again: free beer.
Yes, it's a simple idea. Yes, it's a welcome one, too. And, because it involves the Newtown brewery and schooners, Young Henrys has dubbed the concept the 'Young Henrys Deliverschoo'.
Here's how it works: each Friday that Sydney remains under stay-at-home conditions — so, at this stage, on at least Friday, August 20 and Friday, August 27 — the Young Henrys' van will hit visit one particular Sydney suburb and let the free beer flow. It'll be doing contact-free delivery in that specific suburb, with up to 100 schooners available each week, and a four-beer cap per household.
Wondering how the brewery will pick which spot to focus on? It's calling upon your submissions — and asking you to use your Instagram account. Each week, you'll submit your suburb on Young Henrys' Instagram Stories, and the brewery will then make its pick. That lucky suburb will be announced on Thursdays and, if you live there, you'll need need to send Young Henrys a DM with your name, address and number — still via Instagram — to be in the running to get that free beer brought to your door.
Obviously, this now means you'll be spending some of your lockdown time obsessing over Young Henrys' Instagram account — but when free beer is the reward, that's time well spent.
And if you're thinking that 'deliverschoo' sounds a lot like Deliveroo, so is the latter. The delivery service isn't officially involved; however, it has reached out to Young Henrys with a 'cease and assist' letter. "We are certainly flattered by your imitation of Deliveroo and we applaud your team's ambition to "Serve The People" and bring the pub experience home," said Deliveroo's Ed McManus — and announced that the company will give a $100 Deliveroo credit to each of the 20 winning households who nab a free brew as part of Young Henrys' giveaway.
The Young Henrys Deliverschoo will start delivering 100 free brews around Sydney each Friday during lockdown from Friday, August 20. For further details, head to Young Henrys' Instagram account.
Updated August 20.