Melbourne-born furniture label Jardan now has a new space in which to showcase its covetable designs with a stunning Sydney flagship store on Paddington's Oxford Street.

IF Architecture — the Melbourne firm responsible for the likes of wine bar Marion, Cutler & Co's recent makeover and Jardan's Melbourne and Brisbane stores — has transformed the two-storey art deco building once home to Ariel Booksellers into a seriously good-looking showroom, where colour reigns supreme.

Reflecting Jardan's own 30-year connection with Australian home life, the interiors of the new store pay homage to the country's most influential art and design families, inspired by their iconic interpretations of Sydney's ever-changing colour palette.

To that end, expect tones that speak to the vivid blues of Brett Whiteley's Sydney Harbour painting, the oranges, blues and greens synonymous with Louise Olsen and Stephen Ormandy's Dinosaur Designs, and the bold colours favoured by celebrated interior designer Marion Hall Best.

The store — which is their first in Sydney — will leave design buffs with their jaw on the floor. Even if you're not in the market for some expensive new designer furniture, if you're in Sydney, it's well worth dropping in for a peek.