Overview
Flying might be speedy, in terms of in-air time. But when you add airport transfers, check-in queues, security checks and boarding procedures, the hours start to pile up. A plane flies from Sydney to Melbourne in 90 minutes, but, for passengers, the journey can take up to four hours.
Two Aussie aviation experts want to change all that. 28-year-old Luke Hampshire and 32-year-old Alexander Robinson are hard at work getting a startup off the ground, which will give members unlimited flights between Sydney, Melbourne and Canberra, for one (expectedly hefty) monthly fee. And you won’t be flying with Virgin, Qantas, Jetstar or Tiger Air, by the way, you’ll be on a dedicated private jet.
The company is named Airly and here’s how it works. Members pay $1000 to join up and $2550 per month after that (yep, it's not cheap). There are no maximum rides per month and no minimums, either. You’ll be flying on one of three eight-seater King Air 350s, which will start with 54 flights per week between Sydney’s Bankstown Airport, Melbourne’s Essendon Airport and Canberra Airport. Once things are up and running, Airly intends to cover Adelaide and Brisbane, too.
Queueing for hours will look so early 21st century. Instead, you’ll be checking in just 15 minutes before departure in the company’s private terminal, cutting two hours off an average journey with a commercial airline. Meanwhile, both on the ground and on-board, ‘first class’ service is promised, ‘everytime’.
Sound like some kind of pie in the sky? Well, it’s actually been done before — and successfully. Over in California, a similar service, named Surf Air, is already flying between twelve cities. In fact, Surf Air’s founder, Wade Eyerly, helped out when Hampshire and Robinson were first getting moving. Six months ago, the two quit their jobs to work on Airly full-time. The first King Air 350 has already been ordered from the United States and Hampshire told the SMH, “We are working off a membership number. We have a lot of people showing significant interest in it now. Once we reach that break-even number, we launch.”
Airly won’t own the aircraft — they’ll be acting as a service provider and dry leasing the King Air 350s from an Australian company, the identity of which remains anonymous for now. Not that Hampshire wouldn't be able to do the captaining — he's a former Royal Australian Air Force pilot.
Via SMH. Image: Jordan Sanchez.