How does chicken salt work? What's the deal with cereal puffing guns? What is the future of meat? If you're into your food and drink in a nerdier way than most, you'd better book yourself a ticket to New York this Halloween. The Museum of Food and Drink (MOFAD) is about to open in Brooklyn on October 28 — with exhibits you can eat.
Food's had its fair share of pop-up museums and major exhibitions worldwide. There's even museums dedicated to individual foods like cheese, chocolate and Spam (yep, The Museum of Spam is opening in 2016). But after furiously fundraising for years, New York's first museum focused on food will find a permanent bricks and mortar space in Brooklyn this year. "Our mission is to change the way people think about food and inspire day-to-day curiosity about what we eat and why," says the MOFAD website.
With a series of rotating exhibitions, visitors will be able to see, touch, smell and taste food, while learning about the culture, history, science, production, and commerce of food and drink. Think tastings, live demos, hands-on activities, talks, debates, heated roundtables. It's a whole multisensory, interactive museum experience to get to the bottom of noshing.
How did the search for spices drive the age of exploration? What is the socioeconomic role of street food in cities? Where does soil come from, and why does it matter? How is breakfast cereal made? What is the impact of coffee on world trade? The idea is to enable people to make better, more informed food choices for themselves, their communities, and the environment, through kickass museum interactivity, like this cereal puff installation MOFAD did last year.
"Why isn't there a museum devoted to food at the same level of something that's like the Natural History Museum or the Smithsonian?" MOFAD president and founder Dave Arnold asked CNN. "If I want to learn about you, I'm going to go to your house and we'll break bread. We'll have dinner. Then I feel like I'll know who you are. And it's that idea that we can experience cultures through what we eat and how we eat and the history of how we eat. That (idea) needs a museum because you can't eat on TV. You can't read about food and have tasted it."
MOFAD's first exhibition, according to NPR, will focus on the flavour industry and the modern quest to manufacture smell and taste. You can probably assume it'll touch on ol' wafty Subway.
The Museum of Food and Drink will open its permanent site on October 28 in Brooklyn, site yet to be revealed. For more info, check out the website.
Via NPR. Images: MOFAD, Dollar Photo Club.
Published on September 17, 2015 by Shannon Connellan