Overview
There's money to be made in the business of curing hangovers. At the moment, the bakery around the corner bears the brunt of my need for three-cheese toasties on sorry-for-myself mornings, but others have had a good crack at trying to strategically break into the market. This Nashi pear juice claimed to help prevent hangovers, and late last year Sydney got its first hangover clinic (although it was soon closed after it landed a patient in hospital). The idea of hooking yourself up to a drip not all that appealing? Luckily for you, my poor, fragile hungover friend, a South Korean convenience store chain has created a much more appealing hangover cure — and it comes in ice cream form.
Reuters reports that convenience store chain Withme FS has just launched the Gyeondyo-bar, which roughly translates to "hang in there". As well as providing a much appreciated motivational message, the grapefruit-flavoured ice cream bar is meant to soothe the effects of a hard night on the booze. The magic ingredient is raisin tree fruit juice, which is apparently a traditional 17th century Korean hangover remedy. If you need reassurance from more recent medical research, a 2012 article in the Journal of Neuroscience found that it reduced symptoms of intoxication in rats.
This isn't South Korea's first foray into the world of miracle hangover cures. Their vast array of hangover drinks, tablets and even soups amounts to about $175 million in sales each year. This is obviously linked to the city's big drinking culture. According to a 2014 report from the World Health Organization, South Koreans drink 12.3 litres of alcohol per capita each year — that's more than any other country in the Asia-Pacific region, including Australia.
So if you're a fan of the morning-after ice pole, then this hangover cure would be a (literal) treat.
Via Reuters. Image: Alex Jones.