Emergency Boxes Filled with Free Cake Are Popping Up Around Brisbane Thanks to The Mason Baker
Hunt them down, smash them open and score yourself a jar full of cake.
Cake sadly can't fix all the world's troubles, but it can provide a mighty fine temporary dose of sweetness. And if you like your baked treats by the jarful, for free, and part of a city-wide art installation and scavenger hunt — as inspired by Banksy, too — then The Mason Baker has just the thing for you across the rest of October.
The Brisbane-based company is known for its mason jars filled with cakes, including salted caramel, strawberries and cream, blueberry and lemons, chocolate ganache and sticky date pudding varieties. For the rest of the month, though, it isn't just selling them and delivering them to your door — it's popping emergency cake boxes around the city, all filled with free desserts.
The boxes are bright red, stuck to walls around town and look just like normal emergency points. But, in great news for your tastebuds, they come with jars of cake instead of fire extinguishers. Hunting them down is part of the fun, with the boxes placed in different spots around Brisbane, ready to be broken open. For hints about their whereabouts, you'll need to keep an eye on The Mason Baker's Instagram each day.
Explaining the cake-fueled activation — not that anyone really needs an excuse to give away cake — The Mason Baker owner and founder James Willis said that he's aiming to brighten up this chaotic year. "Our gourmet jarcakes were designed to be the perfect gift to send to someone whether they have had a bad day, are celebrating something exciting, as an 'I love you' or as a 'just because'," Willis said in a statement. "I think the people of Brisbane definitely deserve a pick-me-up after the year we've all been through."
For more details about The Mason Baker's emergency cake boxes, keep an eye on its Instagram feed.
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