Overview
Get ready to hear "wackadoo!" constantly, and "for real life", too. Come spring 2024, Brisbane will welcome a new immersive installation that lets you step inside one of the River City's and Australia's biggest hits of the past six years: the award-winning animated favourite that is Bluey.
Missed out on staying in a replica of the Bluey house when it was temporarily up for rent in the Queensland capital in 2022? The home of the family-friendly animated phenomenon is now getting a Bluey attraction so that you have another chance to experience the global sensation beyond the TV. Announced in 2023, originally to open this August, but now welcoming fans in from Thursday, November 7, 2024, Bluey's World will get you walking around life-sized sets that recreate the beloved series. Yes, the Heeler house and backyard are part of the setup.
Maybe you'll be taking your little ones along, or your nieces and nephews. Perhaps you know that appreciating the adorable Aussie show about a family of blue heelers isn't just for kids. Either way, this is set to be big — including literally. Opening at Northshore Pavilion in Northshore Brisbane, the space itself will be sizeable, spanning across 4000 square metres.
When Airbnb listed its Bluey abode in 2022, the response was massive. Expect the reaction to Bluey's World to be the same. Bluey and Bingo's bedroom, the family's living room and kitchen, the poinciana tree in the backyard: they'll all feature, of course. So will recreations of recognisable scenes, characters and even games from the show. And yes, as seen in the series, you can arrive via CityCat.
Visitors can expect to spend 70 minutes bounding through the experience — and will also find a playground and a cafe onsite, with interactive play a focus, taking cues from Bluey episodes in the process. There'll be a soundscape to match, plus a gift shop, all in a purpose-built venue. And, for big Bluey birthday celebrations, the site will host parties as well.
Bluey's World is exclusive to Brisbane, making it a tourist attraction to fans not only locally and nationally but worldwide. Unsurprisingly, that's a big part of the push from both the Queensland Government and Brisbane City Council, who are supporting the BBC Studios- and HVK Productions-produced experience.
"Bluey is globally adored and arguably our most famous Queenslander, from her Brisbane home and beyond, it's such a treat seeing our state's landscape immortalised in Bluey's adventures, episode after episode. Bluey's World will be truly captivating, giving fans an unforgettable and immersive experience, it is such a drawcard to drive visitation to Queensland," said Queensland Tourism Minister Michael Healy.
"We're a family-friendly destination and we know that once the family have lived and played like our favourite Heelers at Bluey's World, that they'll get out and explore our state, which is Bluey's world — for real life."
"This special event is so highly anticipated on our calendar, we expect more than 200,000 visitors will enjoy Bluey's World in its inaugural year, injecting more than $18 million into the local economy," Healy continued.
Bluey's World will open at Northshore Pavilion, 281 MacArthur Avenue, Northshore Brisbane on Thursday, November 7, 2024 — head to the attraction's website for more information and to join the waitlist, and for tickets from Tuesday, May 21, 2024.