Overview
Uber's switched on marketing team are at it again. Less than a week after teaming with Optus on an Australia Day stunt that saw cricket umpires dispatched to backyards around the country, the ridesharing service have announced their latest promotion. From 11am on Sunday January 31, Uber users will be able to summon a driver to collect unwanted gifts and second-hand clothes for donation to the Red Cross.
The promotion is being run in Sydney, Melbourne, Brisbane, Canberra, Geelong, Adelaide, Perth, Sunshine Coast and Gold Coast, in partnership with local Red Cross Shops. Users wishing to donate can simply log in to the app between 11am and 4pm and select the 'Clothing Drive' option. The Red Cross asks that people bag up their donations, and only include items that can be resold.
"The more donations we receive the more we are able to support the work of Red Cross around Australia," said Red Cross Shops Marketing Manager Kate Dear. Proceeds from sales at Red Cross Shops go directly to support the daily work of the organisation.
Here's hoping people respond to this Uber promotion with the same enthusiasm that they did to ones involving kittens and ice-cream. Sure, helping people in need might not be as exciting as cats on demand, but you'd be hard pressed to argue it isn't a little bit more worthwhile.
For more information visit the Uber newsroom.