Event Fortitude Valley

I Life Factory Party

Celebrate an unsung Valley institution.
Sarah Ward
May 10, 2016

Overview

Before Daiso popped up in every Brisbane shopping centre, another store was helping locals get their cheap knick-knack fix. If you've ever walked along Brunswick Street — and who hasn't? — then you know which place we're talking about.

With shelves filled with plastic toys, bamboo trinkets and all things in between, I Life Factory is an unsung Valley institution, as well as the kind of place where plush souvenir koalas and one-use sunglasses live side by side. And now, it's also the inspiration for The Foundry's latest event. Yep, they're throwing an I Life Factory party.

It's about time, to be honest; if ever a Brissie landmark was crying out for some recognition, it's this one. In what promises to be the first of many such celebrations, CarolineSimi LacroixMakeout Creek Death Cult and The Dollar Bill Murrays will be pumping out tunes to mark the occasion, alongside a secret headliner. BYO novelty wallet, waving cat or bunch of fake flowers.

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