Vincent's Marketplace Is Fitzroy's New 100 Percent Vegan Supermarket and Cafe

All too often, being vegan and being spoilt for choice are two mutually exclusive concepts. But at the newly hatched Vincent's Marketplace, they're cohabitating very happily together under the one roof, thank you very much.

The latest venture from meat-free wholesalers Vincent Vegetarian Food, the new Brunswick Street site features both a comprehensive vegan supermarket and a cosy plant-based cafe to visit pre- or post-shop.

The retail shelves carry a huge array of products, offering the kind of diverse range that's been synonymous with Vincent's since it started life as a vegetarian superstore in Footscray back in 1996. Here in Fitzroy, you'll spy plenty of plant-based goodies not found in too many other Melbourne stores — such as vegan condensed milk, whipped cream and honeycomb — as well as an exclusive line of signature Vincent's products that includes vegan fried 'chicken', dumplings, party snacks and faux bacon.

Weirdoughs by Kate Shanasy

Sitting next to it is a standing-room-only cafe pouring top-notch St Ali coffee and selling innovative pastries from the CBD's Weirdoughs. These guys are famous for whipping up wild and wonderful plant-based treats, from Aperol spritz-filled doughnuts to cube-shaped croissants.

Vincent's Marketplace adds to Fitzroy's already thriving vegan and vegetarian scene, joining vegan bar and restaurant Smith & Daughters, sibling Smith & Deli, the long-running Vegie Bar, plant-based dessert bar Girls & Boys, and many more.

Find Vincent's Marketplace at 379 Brunswick Street, Fitzroy. The retail store is open from Monday–Saturday 10am–6pm and Sunday 10am–5pm, while the cafe runs from Monday to Friday 7am–4pm and Saturday–Sunday 8am–3pm.